Nowadays, commercial activity is no longer tied to either a place or time, or only a face-to-face interaction. The only thing that can limit it is the lack of the Internet.
However, there is one thing that remains unchanged in the mass market – clients. Their trust is still the core value of any company. At the same time, the companies that offer products and services have encountered new difficulties: there are many manufacturers, and the quality of products and prices in one segment are about the same. For this reason, sales personalization, that is to say finding and satisfying individual customer needs, is the only way to beat competitors.