26 October 2016 Aleksey Trefilov

Marketing and Sales Processes. A Modern Approach to Customer Behavior. Part 1

Today there is a lot of useful content about marketing. However, when it comes to developing your own company and products, it can be rather hard to find sufficient information. I thought that it would be useful to have a sort of a cheat sheet to summarize the up-to-date marketing theory and give advice on:

  • How to orient your company on the market, what comes first, the consumer or the product?
  • How to build communication with the customer according to customer value;
  • Which decision-making pattern works best for a certain type of product;
  • Which way of gaining competitive advantage is more convenient?

In this article, you won’t find any IT program interfaces. Instead, we shall talk about marketing and sales approaches, customer behavior, and show you how these concepts can be applied to various types of business.

17 October 2016 Aleksey Trefilov

A Perfect Combo: Project and Process Management

Project management and process management are often considered two separate management strategies. However, isn’t it possible that one could benefit the other?
Let’s take a closer look.


11 October 2016 Alexander Khodyrev

5 Common BPM Myths

When it comes to business process management, people tend to have certain preconceptions, since it is a relatively new approach. However, BPM has proven to be highly effective, and we feel that some of the common BPM myths should be questioned.


26 September 2016 Aleksey Trefilov

KPI. Strategy. Fast start

The Balanced Scorecard (BSC) is one of the most recognized, proven in practice, and effective strategic management systems, which is used all over the world. KPIs or key performance indicators can be applied most effectively as part of this system. BSC was created by two famous Americans David Kaplan and David Norton and has been used for more than 20 years now.

23 September 2016 Ekaterina Mokrushina

BPM in retail business. One more step to success.

Today customers demand a lot more than they did just a decade ago. They want to reach your product across all the possible touchpoints (store, catalog, Web); they expect instant feedback and need the brands to be as dynamic as they themselves are.


20 September 2016 Ekaterina Mokrushina

Effective employee onboarding: automate now!

Every step of employee onboarding is important, from before they start their job to the completion of their first year in the company. It should be your goal to make a good first impression, because 67% of new hires are more likely to stay with the company for at least 3 years after a great onboarding experience. A well-organized onboarding process will save costs for recruiting, help the HR department do their work more efficiently, and will make the new employees feel comfortable right from the start.


16 September 2016 Aleksey Trefilov

Organizing Customer Support Service

Today, customer service is one of those factors that every company must consider. A person using your product or service must have easy ways to contact you in case a problem occurs.
Employees of a service provider form a specific group of consumers. Technical support that they receive has a great impact on the efficiency and productivity of the company.
In this article, I try to show how technical support offered to both customers and employees must be organized from the point of view of BPM.

6 September 2016 Ekaterina Mokrushina

Improve Customer Experience with BPM

Enjoy our new infographics on customer experience. Why is it so important and how BPM can be of help?

26 August 2016 Alexander Khodyrev

Implementing business process management in a large company

Each company has its own organizational structure – departments, divisions, and employees who perform certain functions. As the business grows, the organizational structure gets more extensive. At that point, team members start to have troubles because of poor communication, inefficient data sharing, and lack of staff motivation. They spend a lot of working time to overcome these difficulties.

19 August 2016 Ekaterina Mokrushina

Stay on top of things with mobile BPM

We care about our businesses and want to make them grow, no wonder we are constantly looking for new tools to help us succeed. When business processes are concerned, there is always room for improvement. By 2020, globally there will be 6.1 smartphone users, so it is time to accept that the time has come to go mobile. Do not think that mobile BPM is for mobile workers only. In fact, it can empower the whole company, help streamline your processes and improve productivity.