Today there is a lot of useful content about marketing. However, when it comes to developing your own company and products, it can be rather hard to find sufficient information. I thought that it would be useful to have a sort of a cheat sheet to summarize the up-to-date marketing theory and give advice on:
- How to orient your company on the market, what comes first, the consumer or the product?
- How to build communication with the customer according to customer value;
- Which decision-making pattern works best for a certain type of product;
- Which way of gaining competitive advantage is more convenient?
In this article, you won’t find any IT program interfaces. Instead, we shall talk about marketing and sales approaches, customer behavior, and show you how these concepts can be applied to various types of business.